2013 Hermes Creative Awards

Each year, the Association of Marketing & Communication Professionals presents the Hermes
Creative Awards to projects that excel in concept, writing, and design. Zoltun received three Hermes awards for our work in 2012. Keep scrolling for an in-depth look at the winners.

Philips Respironics Sleep Technology Trade Show Handbook

Platinum

Not only did Zoltun design and produce all of the graphics for the 50-foot Philips
Respironics 2012 APSS Sleep Therapy Trade Show booth (in Boston, Mass.), but we
were also given the task of coming up with thoughtful and creative print support materials.

Even though the budget for this handbook was fairly meager, we found a way to keep
it from looking like just another ordinary brochure. Since the trade show was dedicated
to sleep therapy, we designed the outer sleeve to mimic a bed pillow… including the use
of linen stock to replicate the look of fabric. All of the information was tucked inside the
“pillowcase” by way of a 16-page brochure.

Another dreamy project for Zoltun from Philips Respironics!

Pittsburgh CLO Guild Ball “Come Fly With Me” Invitation

Gold

When Zoltun was asked to design an invitation for the 2012 Pittsburgh CLO Guild Ball,
and the theme was a celebration of Ol’ Blue Eyes himself as he beckons you to “Come Fly with Me,” well… we jumped at the chance.

And, of course, this couldn’t be your run-of-the-mill invitation. The song lyrics take you
on a journey to exotic destinations such as Bombay and Acapulco Bay. It seemed fitting
to design the invitation as a vintage-inspired travel postcard collection… complete with
accordion foldout postcards and original stylized illustrations.

We think the invitation turned out pretty swell, and apparently the Hermes judges
thought so too!

Wesley Spectrum Services 2011 Annual Report

Honorable Mention

A chance encounter a couple of years ago has been very rewarding for us. We are
delighted to work with an organization that has such high regard for the importance of
providing families with the tools they need to become caring members of their community.

Zoltun has designed two important projects for Wesley Spectrum to date.

Last year, it was a Gala Invitation with all of the accompanying pieces, and it won Zoltun
a Hermes Gold Award. Needless to say, we were thrilled.

This year, we’re excited to report that our design of the 2011 Wesley Spectrum Annual Report has also won us a Hermes.

Two projects, two awards. We like where this relationship is going.

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Running a Zombie Apocalypse

Zombies aren’t real. You know that. I know that. That doesn’t mean that I can’t live the nightmare for about an hour… or possibly much longer. There’s always a chance that brain-hungry, virus-spreading, walking dead people will take over the planet. I’m not content in betting against it.

So my preparation begins with Run for Your Lives, a zombie-infested 5K obstacle course and mud-run. This post-apocalyptic traveling event is held in various parts of the country. Luckily, one of those parts is Switchback BMX Raceway in the land of mullet cuts and farm shows… that being Butler County, Pennsylvania. I can’t think of a better thing to do on Labor Day weekend than to run from the legions of flesh-eating undead.

Of course, I’m not up against real zombies… just regular people dressed as zombies. And, no, they’re not gonna try to bite my arm off. They’re just gonna try to take the three flags I have strapped around my waist. The flags symbolize lifelines, and if I make it to the finish line with at least one left, I’m still considered to be “alive.” So it’s not exactly living out my horror movie fantasy, but who cares? Onward to Butler!

An event as novel as this one doesn’t call out to just your typical dedicated runner. Participants include any adult who wants to be a kid again. Though a majority may be twenty-somethings, there are plenty of elders looking to play this contemporary version of Cops and Robbers. It’s absolutely thrilling to see both runners and zombies as excited as I am to live out our own versions of a George Romero movie.

After my wait in the parking lot, a shuttle ride on a school bus, a waiver sign-off, and a packet pick-up, I meet up with my friend and fellow runner Jen. Luckily, Run for Your Lives organizers provide a tent in which we can check in all of our gear. Crawling through the mud would be less fun with a heavy backpack weighing us down. So, one last stop to lighten our luggage, and we head to the start line.

Along with our fellow runners, we line up in a giant steel warehouse… one that obscures our vision of both the start line and the upcoming terrain. Soon after our line starts moving, we venture through a tunnel labeled “Appetizers” onto a dirt trail and we’re finally in the game. Amped as we all are to throw caution to the wind and kick the race into high gear, it isn’t a smooth start. The first kilometer is completely uphill. The first 50 feet alone includes an elevation requiring all extremities to climb it. And with no zombies in sight yet, most of us decide to conserve energy by simply walking.

Jen and I take a break from dodging the walking dead.

Before we know it, we reach a plateau and finally have a chance to catch our collective breaths. Eventually I hear someone yell “WALKERS!” and another challenge begins. Jen and I had discussed a strategy: We’ll use other victims to our advantage. Whenever the soulless attempt to grab another runner’s flag, we’ll make our move to avoid them. This seems to work during the first wave of undead. I’m able to weave past them left and right. All is going well, giving me a sense that the rest will be gravy. A false sense, as it turns out. Because…

[twist]

An awkward step turns my right ankle, causing a sprain. Maybe throwing caution to the wind isn’t such a great idea. I still have one good ankle and pure adrenaline left. However, sprinting at full speed is no longer an option. As discouraged as I am, my goal to finish alive is still in play. I’ve made it this far with all three flags. Determined to limp through to the end, I continue on.

Amazingly, I hop through another flesh-eating wave unscathed. Then another. I’m not without any help, though. Jen allows me to use her shoulder as a crutch when we encounter hills. Soon, we both make it to a clearing where the real fun begins… a short waterslide into a muddy puddle. This is followed by a giant waterslide into a bigger (and muddier) morass. Reverting to my prior strategy, when I had two good ankles, I ride both with reckless abandon and have an absolute blast doing so.

Through countless mud pits and even more zombies, I find myself down to one flag. Jen is now without any of hers and has decided to play defense for mine. She distracts the undead while I go ahead and hop through. This works on some occasions. On most occasions, the zombies are just sympathetic to my injury. During a real apocalypse, I’d be easy prey for sure. For a fake one, it turns out that zombies show sincere empathy. And with the finish line near, a new camaraderie is taking place. Other flagless runners are playing defense for my survival as well. Their actions are surprisingly heartening and much appreciated.

In what proves to be my demise, I’m lured by all this goodwill into letting my guard down. All it takes is one distraction. Mine happens to be a sprinting nun. Watching zombies chase a runner sporting a black gown and habit is the funniest thing I’ll witness all day. Jen and I can’t stop laughing. Just then, a sneaky zombie dressed in bloody hospital scrubs snatches my remaining lifeline and the dream to finish alive is dead. The goal now is to just finish.

On their way to slaying Donkey Kong,
the Super Mario Brothers crawl through the mud tunnels.

A couple obstacles remain when I see my friend Schief, a volunteer, watching the race as a spectator. Seeing him dressed as Shaun from Shaun of the Dead puts a short-lived smile on my face… My hands and knees are in pain as I crawl through small tunnels constructed over mud and mulch. Making an army crawl under an electric fence proves to be a challenge as well [OUCH!]. But it’s all worthwhile. I cross that finish line, grab my medal, and hose off. All that’s left is to have a beer and play a friendly game of cornhole.

Schief, aka Aaron Schieferstein, works as a volunteer.
Should we now call him Aaron Shaun-erstein?

So given my injury, is it worth doing again? Without a doubt! I’ll do it every year as long as I can still walk. Thank you, volunteers! Thank you, fellow runners! Thank you, zombies! Limping back to the shuttle, I can’t leave without snapping a few pictures. Some of the more creatively costumed need to be captured on my iPhone.

This is an unforgettable experience. Zombies make everything more horrific… and that’s what so many of us are looking for in entertainment!

Big John Studd carries his flesh-eating child.

This photogenic couple turns on the charm for a portrait.

It was a bad day on the set of ER for Anthony Edwards.

When looking for an EMT, shop around.
I wouldn’t go straight to these guys.

There’s never a dull moment when you spend a day with grandma.

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New Toys

I snapped this photo with my other favorite new toy, an iPhone 4S. (Yeah, it took me a really long time to make the switch from Blackberry.)

I always get excited about tools that make designing easier.
These pens came from Muji. I love their precise formula of form and function.

And who doesn’t love packaging that includes Japanese characters?

peace and pixels,
amanda

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Project Profile — Eaton Invitation

Eaton needed a clever delivery system for presenting executive invitees with a USB
Smart Button that would assist them in registering for an upcoming technical symposium.

When the plan called for simple and sophisticated packaging, I knew I had the perfect candidate
for the Curious Collection of papers.

Natalie had enticed me with her thorough presentation of the Curious swatches, and it was time
to put the paper to the test.

I prepared two options for encasing the Smart Button,
using both ready-made and custom-built packaging.

It took a lot of research to find the perfect presentation container. These leatherette photo boxes came from online vendor U.S. Box. The company kicked production into high gear after our deadline changed — from tepid to inferno, overnight!

Beautiful, precise metallic silver foil stamping applied by U.S. Box

Transparent slipsheet printed on Curious Translucent Clear (29T)

Crisp multi-level embossing on Curious Touch Milk (111C)

Accordion-fold agenda printed on Curious Metallic Ice Silver (80T)

Curious papers performed like superstars.
It was so easy to send the client one swatch book that encompassed all of her paper needs.

Of course, this project wouldn’t have been possible without the cooperation of amazing vendors!
Julie at U.S. Box kept box production moving at lightning speed, and Keith Maiden at Heeter Direct gently but diligently fanned drying ink.

I hope that this package is as fun for the recipients to open as it was for me to make!

peace and pixels,
amanda

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Special Recruit

Zoltun needed a bit of extra help to complete a recent promotional project for a special event.
We did some research and were able to bring in a very dedicated project manager to oversee the job.

Meet Chloé Miranda Perko, special project coordinator!

Shirts are folded...

Stuffed...

Lidded...

Labeled...

And stacked!

Want to get your hands on one of Chloé’s creations?
E-mail her secretary (and mom), Creative Account Manager Rhonda Perko.

peace and pixels,
amanda

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A Curious Collection

Staying informed about current design trends is one of the responsibilities of a good designer.
Unfortunately, for me, that usually means silently scouring the internet alone in my office.



Imagine my excitement when our recent paper sample presentation turned out to be more party than private perusal!

Our good friend and frequent print collaborator Keith Maiden introduced us
to Natalie Robinson, sales representative for Utopia paper.

Natalie was familiar with my love for The Standard and she came prepared to wow me with a vast array of paper and specialty finish samples.

A little section of the expansive (and heavy!) Curious swatchbook.

I like the sweet, punchy vibe of this die-cut cover.

My favorite of the day! The sculptured embossing on this cover was incredibly precise
and the registration was spot on. I love the pink and gold color scheme.

The fun didn’t stop after the print samples!

Natlie pulled out her magic bag filled with goodies!

Art Director John Michalski and his hoard of Utopia swag.

All of Natalie’s hard work paid off.
Shortly after our fun afternoon, I was able to work on an exciting project using all Curious Collection papers. It’s being printed by Keith Maiden at Heeter Printing (of course!).

peace and pixels,
amanda

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The Standard Arrives

You may remember my first encounter with Sappi’s The Standard 5.

The Standard's cover features rainbow foil stamping.

I was instantly smitten by the careful exploration of special effects, custom finishes, and innovative techniques. I longed for the day when I could cradle those spiral-bound pages, thick with coatings and texture.

The day has finally arrived! Thanks to Art Groll, I can now lovingly peruse each silky page.

Let me take you on a tour of my carefully curated favorites.

Lenticular eyeballs are a girl's best friend.
(I think that's how the song goes.)

This illustration of a 'lady face' tattoo reminds me
of my own colorful tattoo, a portrait of my grandmother.

This may set an unfair standard for subsequent paper sample books:
I'll expect them all to include a pettable yeti.

I love the combination of dull varnish and spot phosphorescent UV coating
on this diagram of the solar system.

This key has a thermochromic coating applied, so it changes color when you touch it.

Blind embossing brings out all the cool spy stuff hidden in this trenchcoat.

Scratch and sniff a can of "Super IQ."
It smells like coffee and pencil shavings. Perfectly accurate, I'd say.

Want to get your own copy of this momentous manual of magnificent marks?
Art Groll, Specification Sales Manager at Lindenmeyr Munroe, will hook you up.

I hope you love it as much as I do!

peace and pixels,
amanda

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Pugsley on Vacation

There are a lot of devoted pet parents here at Zoltun, and we go to great lengths to ensure that our furry companions are lovingly cared for.

Some animals are more well-maintained than others, though, and Pugsley Wolowiec definitely falls into the category of “pampered pooch.” Check him out on his beach vacation!

Pugsley's Daddy (our Project Manager, John) is the faithful chauffeur.
Pugsley even gets a vacation from having to walk!

He might look a bit apprehensive, but really Pugsley is just wondering
whether that seagull is getting a better snack than he is.

It wasn't all fun and games. Pugsley also did some on-location
modeling for his upcoming swimsuit calendar.

Pugsley loves the smell of the ocean. He says it reminds him of french fries.

peace and pixels,
amanda

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Summer is Intern Season

Ah, the summer internship. It’s where young designers get a chance to ply their craft, meet quick-turn deadlines, work within branding guidelines, and specify Pantone colors.

They also get to tackle the unsavory office jobs that no one else wants to do, like organizing old paperwork, hand-feeding the copier paper, and picking up the day’s order from Starbucks. It makes me nostalgic for my own days as a Zoltun intern!

This is me during my intern days at Zoltun. Rick hired me the day this photo was snapped.

This season, we’re welcoming Chris DeMichiei, who is not only a design student at Seton Hill,
but is also the nephew of Renee, Director of Business Development at Zoltun. But don’t let the family
connection fool you. Chris’s design skills pack a punch. In fact, I almost feel bad sending him on a mere coffee run.

Great curls run in the DeMichiei family. Aren't you jealous of those locks?

Get to know a little bit about our newest intern.
(Challenge him to a lacrosse match. Just be advised that he may be part robot.)

Band: Taylor Gang
Food: Pizza
South Side Restaurant: Carson Street Deli
TV Show: It’s Always Sunny… or anything on the Science Channel
Movie: Dinner for Schmucks
Season: Spring lacrosse season

Interesting Facts You Wouldn’t Know Otherwise:
1. My left collarbone is reinforced with titanium.
2. I play lacrosse for Seton Hill University, and we are currently ranked 7th in the nation.
3. I was a friend and teammate of rapper Mac Miller throughout middle school.

Now Chris, about that coffee…

Aunt Renee, could I get a little help with that? Thanks.

peace and pixels,
amanda

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South Side Market House Grand Reopening

At Zoltun, we feel a close connection to our historic neighbor, the South Side Market House.
Maybe it’s because our two buildings used to actually be connected by way of an underground tunnel. The Zoltun building once served as the egg and cheese warehouse for the Market House, and goods were shuttled back and forth beneath the busy street.

The crowd gathered in Bedford Square early Monday morning.

This week though, the excitement was topside, as we watched the ribbon-cutting ceremony during which our “big sister” building was being reopened as the newly renovated senior center.

Stay tuned for an introduction to the handsome guy in stripes
later this week, shown here with Renee Farrow.

Mayor Luke Ravenstahl attended the ribbon-cutting ceremony.

We Zoltunites jumped at the chance to take a peek inside since the senior center is usually off limits to youngsters like us.

Proofreader Carol waits to go inside.

But we made quick friends!

John Michalski with Al, a South Side resident and really cool dude.

With new paint, new floors, and a new kitchen, the main room is light and bright.

Even the Post-Gazette noticed how much fun we were having.

Congratulations to the South Side Market House!
We’re awaiting even more improvements and upgrades to the space.
With all the amazing new friends we made, we know that Pittsburgh seniors deserve it!

peace and pixels,
amanda

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