Category Archives: Graphic Design

The Zone Fall/Winter ’10 Helpful Hints: Resolving to paint your office?

By Zoltun | Published: December 21, 2010
“Color is light and light is energy. Scientists have found that actual physiological changes take place in human beings when they are exposed to certain colors. Colors can stimulate, excite, depress, tranquilize, increase appetite, and create a feeling of warmth or coolness. This is known as chromodynamics. People will actually gamble more and make riskier [...]
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The Zone Fall/Winter ’10 Lingo Lounge: Typography Terminology

By Zoltun | Published: December 21, 2010
Because if you’re ever on Jeopardy!, it might come in handy to know that a lowercase “g” has an ear.
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The Zone Fall/Winter ’10 Employee Profile: Rhonda

By Zoltun | Published: December 21, 2010
Rhonda Perko is just one of those people who, after a conversation with her, you think, “Wow. Jealous. I want to meet David Bowie…” Q. The moment someone walks into your office, they have to know that you’re a “creative.” Do you create any kind of art? A. I studied Fine Arts at Slippery Rock [...]
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The Gap’s New Logo Falls Short

By Zoltun | Published: October 22, 2010
Two weeks ago, retail giant Gap, Inc. almost abandoned its iconic blue-and-white box logo for, um, a newer model. One that featured Helvetica in black on a white background and a small blue gradient box in the upper right corner. The new logo drew a resounding “Booooo…” from the retailer’s social media pages. Consumers lashed [...]
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The Zone: Welcome!

By Zoltun | Published: October 16, 2010
Welcome to the latest issue of The Zone! As you can see, The Zone has had a little makeover, and we hope you dig the new look as much as we do. We’ve been crazy-busy for the past few months, but we’re doing some great things and certainly have a lot to show for it. [...]
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